Privacy Policy

At, ensuring the privacy and security of your personal information is very important to us. Our privacy and security policy outlines the information we collect about you, how and why we use the information and the choices you have to restrict our usage of this information.

1. What information do we collect?

We only collect personal information you provide for us while creating or updating an account as well as during checkout (e.g. name, billing and shipping addresses, phone number and email). This information is maintained and stored on our secure server. To ensure your security, we do not store financial information such as your credit card number and expiration date on any of our servers.

We may disclose specific personal information with governmental agencies only as required by law or to protect against potential/actual fraud or unauthorized transactions.

2. Email

To those who sign up for our email list, we offer advanced notice of sales, promotional offers, new merchandise and Surf Ride related news. We respect your privacy rights and will not sell, rent or share your email address with anyone. You may choose to be removed from our email list at any time by clicking the unsubscribe link located at the bottom of our emails. You may also contact us at

3. Wishlist and Email a Friend

If you use our Wishlist or Email a Friend feature to tell someone about a product, we will ask you for their name and email address. We will automatically send them a one-time email containing information about the product, along with a link to view it on our website. Once the email has been sent, their name and email address are permanently removed from our server.

4. Children

If you are under the age of 18, you may only use in the presence of a consenting parent or guardian. We will not knowingly or intentionally collect personal information from children under the age of 13.

5. How do we use this information?

When placing an order on our website, we use this information you provide to process and fulfill your order. We may send an email to confirm or update you on the status of your order as well as contact you by email or phone if we have any questions about your order.

When you create an account, make an order or sign up for our mailing list, contests or promotional offers, we may use this information to send you emails about our services, new merchandise or promotional offers you might be interested in.

When you order, create an account, complete a survey or participate in any contest or promotion on our website, we may use this information to send email or regular mail to you about our products, services or other contests and promotions you might be interested in, unless you indicate that you do not wish to receive such mail. We may also use this aggregate information to personalize your shopping experience by using product interests, shopping patterns and purchase information to recommend other products, services or promotions that we believe may be of interest to you.

6. Is my information and transaction secure?

At, we are committed to ensuring the security of your information. We use the industry standard, Secure Sockets Layer (SSL) software, for protecting your online commerce transactions. SSL software allows a secure server to communicate with your browser. The secure server and your browser create a unique shared "key" that only the two computers on either end of the transmission can use to scramble and unscramble information. This key is only good for this one session, and during transmission, the information is scrambled and completely unreadable. When you leave the secure server, the key that was created will become useless. When you return to the secure server, the whole process will begin again creating a new unique key. By using SSL, your personal information including your credit card, phone number, name and address are encrypted so that it cannot be read as the information travels over the Internet.

7. Cookies uses cookies for the purpose of giving you a personalized shopping experience. Cookies allow us to give you a personal greeting and keep track of what is in your shopping cart.

Changes to this Privacy Statement

We may periodically revise this Privacy Statement. Any revisions will be reflected within this page. You may wish to periodically check this page for updated information regarding our Privacy Statement.

Contact Us

  • Email:
  • Phone: 1.888.802.SURF (7873)
  • Fax: 760.806.1423
  • Mail:
  • Attn: Customer Service
  • 1609 Ord Way, Oceanside, CA 92056

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